Seth Godin did a webinar for Network for Good on the 12th and suggested that the industrial model of mass production and maximum efficiency may be bad for fundraising because it's time has gone. He's right that ours is not a profession know for flexibility, delivering the unexpected or using technology to deliver the personal. However, here you have an organization like Network for Good doing ALL that by enabling practioners in the field to hear Seth and ponder his ideas (and maybe buy his books)
But don't we have potential.....we deal in a world where emotion rules, relationships abound, and proximity to the best minds (our volunteers) is close. So how do we move the needle and ratchet it up some notches? It's going to take risk, mistakes, investment of time and money.
Friday, October 29, 2010
Wednesday, October 27, 2010
Not being harassed is not specifically listed on the Donor Bill of Rights. So, technically the Darmouth and Cornell senior class fundraisers who put a full court/class press on peers to donate to their class gift didn't violate anything official. But is that what donors want or deserve? The Chronicle of Higher Education story included student comments which were both positive and negative (the majority included) about the experience. We know that generation Y is more likely to vote early and vote often with their feet. So giving them reason to feel the giving experience wasn't good in the very beginning seems to out weigh the goal of getting them to give early.