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Friday, October 29, 2010

Let's Lose the Industrial Model to Fundraising

Seth Godin did a webinar for Network for Good on the 12th and suggested that the industrial model of mass production and maximum efficiency may be bad for fundraising because it's time has gone.  He's right that ours is not a profession know for flexibility, delivering the unexpected or using technology to deliver the personal. However, here you have an organization like Network for Good doing ALL that by enabling practioners in the field to hear Seth and ponder his ideas (and maybe buy his books)

But don't we have potential.....we deal in a world where emotion rules, relationships abound, and proximity to the best minds (our volunteers) is close.  So how do we move the needle and ratchet it up some notches?  It's going to take risk, mistakes, investment of time and money. 

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