Today's e-Jewish Philanthropy Online had a nice piece on how organizations must understand that the internet is more than a place to publish a newsletter or put out standard PR.
"Online, the authenticity of an organization’s impact and relationships is king. We have entered what I like to think of as the ultimate audit – of individuals, businesses and institutions. We are no longer simply what we say we are. Rather, we are the sum of our searchable reputation; ratings, followers and reviews that tell others the truth about what we have to offer. This is both powerful and frightening."
Indeed, it's easy to think we control what information there is about our organizations, clients' experiences, donors' experiences, employees' experiences but, in fact, those days are over.
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