Tuesday, October 25, 2011
Recognition versus Gratitude
It's sometimes easy for fundraisers to focus on recognition of donors -- which can be described on paper and be part of "stewardship systems" -- but can miss the opportunity to express real gratitude to donors. Gratitude can be simple. It can be short and to the point. One of the best thank you letters I ever received was for a small gift I made to a local school. The principal wrote a short note telling me how she would make use of the money and thanking me. It stood out.