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Thursday, April 28, 2011

Donors Want Data -- Great Option for Design

Donors do want data but not if it is mind-numbing.  It should be clear, honest, and relevant.  It should tell a story. It can tell a story.  Check out Nicholas Felton, data design guru, and his personal annual reports.   MUCH MORE INTERESTING than corporate or non-profit annual reports. 

Storytelling -- non-fiction -- is what generates the emotions that inspire giving.

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