I think it works equally well for assessing how and when and why to invest in working with donors. It relates directly to the classic fundraising strategy "If you advice, ask for money. If you want money, ask for advice."
Engage someone -- in what is going right and what is going wrong (remember admittingfailure.com?) -- and you will build loyalty, establish trust, increase brand recognition, maintain attention, and get their investment.
You could just as well delete the "R and E" and say Turn on Engagement. One of the hard realities that we have yet to truly face as fundraisers is that engagement is not static and that donors are more and more "not the marrying kind" i.e. they are more likely to lapse and have higher dissatisfaction and expectations when they make their first gift.
No comments:
Post a Comment